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MMR’s Brands to Watch – Michael Kelly

August 22, 2017

We are really proud to have been named by Musical Merchandise Review Magazine (MMR) as one of their 2017 Electric Guitar Brands Making Waves this Year. MMR is a music industry trade magazine that keeps its finger on the pulse of the industry for retailers as well as manufacturers. Read the full article here.

In the article, our founder, Mr. Tracy Hoeft, talks about how our genesis in 1999 — focused on acoustic basses, mandolins, and a desire to serve a niche — is still a core value for everything we do:

“While our core niche products like acoustic basses and mandolins have remained pillars of our line, the biggest factor of our growth has been in the more competitive segments of acoustic guitars and electric guitars. In each, we have found a set of products that really fit the Michael Kelly brand promise. We call our offering ‘Boutique Within Reach’ to highlight our focus on products that follow the lead of small boutique builders rather than chasing the large brands.”

We here at MK want to thank YOU, our loyal players, for continuing to provide inspiration for us to keep the courage to try new ideas and keep Boutique Within Reach.

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